Brand Identity 2025
In the tranquil landscapes of Bohol, where nature's rhythms still guide daily life, a new philosophy of coffee culture is taking root. Komorebi, inspired by the Japanese word for sunlight filtering through trees (木漏れ日), has crafted an identity that speaks in whispers rather than shouts.
The brand's logotype embodies this delicate interplay between presence and space—each letterform carefully weighted and spaced, creating moments of pause between characters, much like light breaking through leaves. The addition of traditional Japanese characters grounds the mark in its cultural origins while creating a harmonious dual-script design that speaks to both heritage and contemporary sensibilities. This thoughtful approach to typography reflects a deeper commitment to mindful moments and serene experiences.
The Komorebi identity extends beyond its visual elements through a considered use of space and typography. Each letter is precisely crafted to achieve a sense of timeless elegance, avoiding trendy flourishes in favor of enduring clarity. The relationship between positive and negative space within the logotype mirrors the natural phenomenon of komorebi itself—where light and shadow dance together to create moments of quiet beauty.
Komorebi is more than a coffee destination; it's a sanctuary where the art of pause is celebrated and honored. Beginning its journey in Bohol, where the pace of life naturally encourages contemplation, we create spaces that invite people to find their moments of light—whether through a thoughtfully crafted cup of coffee, a conversation that unfolds without urgency, or simply the permission to be still. The brand stands at the intersection of Japanese philosophical traditions and contemporary cafe culture, creating environments where mindfulness isn't just practiced but lived.
Through a commitment to ethical sourcing, artistic expression, and community building, Komorebi cultivates spaces that honor both personal reflection and meaningful connection. Every touchpoint of the brand—from serene interiors to carefully curated menus—is designed to remind people of the beauty found in life's quiet moments. In these pauses, like sunlight filtering through leaves, we find clarity, peace, and authentic connection.
Designed by John Joseph Soriano (+639176570040)
